The manner to communicate has changed in a radical way. People express each other and want to be heard and the Social Networks are their main tool to achieve that purpose. Then, the different brands, politicians, government’s organizations, among others, have been forced to adopt this new way of communication, and if they don’t, they [...]
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La evolución del concepto de marketing, ha estado directamente vinculada a los cambios en los niveles de intensidad competitiva, que se erigen desde el entorno remoto e inmediato de la empresa. Es así como a principios del siglo pasado, la intensidad competitiva dejaba en evidencia estándares muy bajos (escasa oferta, pocas marcas), a partir de [...]
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Evolution of the marketing concept has been closely linked to levels of competitive intensity arising from the immediate and remote environment of a company. Early in the past century, competitive intensity had very low standards (scarce offer and few brands), and the Production Concept arose based on serial production (volume) and massive product distribution [...]
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